At The Funnel Architect, you'll find practical, easy-to-follow trainings that help you close your Revenue Gap and turn your quiz funnel and email system into consistent revenue.

Whether you're just getting started or ready to scale, everything here is designed to help you build momentum, stay consistent, and finally feel confident showing up for your audience.

"Before Liezle, we had a Philosopher's Notes product people loved but no real way to meet new customers where they were.


Now, potential customers move from curiosity, to insight, to purchase, to deeper engagement... with intentionally curated journeys that unfold step by data-driven step.


Ten weeks in, the front door of the business finally feels as considered as the product behind it.


Liezle isn't just a vendor, an agency, or a contractor. She's a builder who thinks like an owner, with sharp strategy and clean execution. She consistently ships, and ships the right thing.


I can't recommend Liezle strongly enough!"

- Michael Balchan | CEO Heroic

Explore more ways to close your Revenue Gap


Browse the trainings and tools available inside The Funnel Architect. Whether you're just getting started or ready to refine what's already working, there's something here to help you move forward with confidence.

TFA Vault: Your Post-Sprint Tech Library

Your funnel is built. This is where you learn to run it. Every walkthrough inside takes one piece of your system and shows you exactly how to build, edit, and extend it yourself. No theory, no filler. Just the same steps I use inside client accounts, recorded so you can follow along at your own pace and come back whenever you need a refresher. The library is organized by tool. Start with the Interact module, since every funnel runs on the quiz. If I set up your email system in Klaviyo, the Klaviyo module is yours too. Not on Klaviyo? You can skip it. The Start Here lesson walks you through exactly what applies to you. You will not be left guessing how your system works. When you want to add a new form, spin up a welcome flow, or adjust something after handover, the answer is here. This library grows over time. New walkthroughs get added as we go, so check back as your system expands.

Liezle Potgieter

Liezle Potgieter

FREE

The Tech SOS Call

Liezle Potgieter

Liezle Potgieter

$150

Hi, I’m Liezle


I created this space for the founder who's already done the hard part. You've built the offer, grown the audience, made the sales. But the tech feels clunky, the brand doesn't quite feel like you anymore, and even with leads coming in, the revenue isn't showing up the way it should.

I know that gap because I've built through it myself: the systems that looked fine on paper but didn't actually work, the quiet frustration of doing everything right and still not seeing it reflected in revenue.

That's why I built The Funnel Architect around one thing: closing the Revenue Gap, the space between the leads you're generating and the revenue you should be making from them.

Here you'll find step-by-step trainings, real systems, and support to help you close that gap: quiz funnels that segment your audience automatically, email systems that actually convert, and a business that grows with you, not one that burns you out.

If you're a course creator, coach, or membership founder ready to turn your quiz funnel and email list into your most powerful revenue tool, you're in the right place.